Illuminate
Illuminate has become one of Conway's favorite family traditions during the holidays. The event celebrates Small Business Saturday and is held annually to kick off the Christmas season. Illuminate offers kid-friendly activities, pictures with Santa, musical performances, Ferris Wheel rides and more. It concludes with the lighting of the Conway Christmas tree.
Saturday, November 29
3:00 - 7:00 pm
Rogers Plaza in Downtown Conway
Baptist Health -Conway is the title sponsor for Illuminate 2025. The event is presented by Chris Crain Enterprises, HD Roofing & Construction, Ozark Mountain Construction, Snap-on, and Turbare Manufacturing.
Santa's Workshop
Sponsored by Home Depot
Try your hand at being an elf, and build your own holiday keepsake.
Snow Zone
Sponsored by Central Cold Solutions
It's cold outside, with or without the weather, you can still play in the snow during Illuminate.
Visit Santa
Santa will be on site from 3:30 to 5:00 pm to take pictures and find out what you want for Christmas. You can also visit the Letters to Santa booth to create your wish list.
The fun continues throughout the remainder of the holiday season as Conway welcomes visitors from around central Arkansas. Come to Rogers Plaza to ride the Ferris Wheel, drop-off a letter to Santa, or take a picture in front of the Conway Christmas tree.
Last day of operations is Sunday, December 21.
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Ferris Wheel
$5 per person
Wednesday & Thursday
5 - 9 pm
Friday through Sunday
5 - 10 pm
Closed Monday & Tuesday
Conway Train
$4 per person
Thursday through Saturday
5:30 - 8:30 pm
Letters to Santa
Sponsored by Gratus Wealth Management
Between November 29 and December 19, a special North Pole Mailbox will be located at Rogers Plaza. Download a fillable letter to Santa here.
Schedule subject to change